Google New App Review Process will Increase the Mobile Apps Inventory Quality

Google App Review Process: A new app Review process has been launched by Google. The App Review process will monitor the app in the Google Play Store. If the app developers and advertising companies violate the rules, then Google’s new app review process will immediately identify that app. Also, Google will take strict action against companies for violating policy. Also, read YouTube tests hiding dislike counts on YouTube videos.

Google New App Review Process will Increase the Mobile Apps Inventory Quality

What is the New App Review Process?

Google said that in a blog post, “App review is a new process that evaluates a mobile app’s inventory quality before allowing unrestricted ad serving. In going through the process, publishers will get a unified view of all their apps’ approval status with actionable feedback. The feedback will help them resolve issues upfront and lessen the likelihood of future policy violations.”

Google further said that this new app review process will increase the mobile apps inventory quality for the developers who currently choose AdMob and Ad Manager for monetizing their apps.

The app review process will be launched gradually this year (2021) with two features; App Readiness and App Claiming.

  1. App Readiness Feature: In the app readiness features, publishers need to link the new app which they want to monetize with AdMob or AdManager to at least one supported app store. Once the app gets linked, a new app review process will start. Google will review the app source, ownership, policy compliance etc.
  2. App Claiming Feature: In the app claiming feature, publishers will have to give a detailed list of their apps with the ability to manage and track all apps directly in AdMob and Ad Manager account. With the app claiming feature, publishers will receive suggestions of mobile apps that are being monetized using their publisher ad code but haven’t been added to their AdMob or Ad Manager account.

Google’s new policy will go into effect from July this year (July 2021).

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